Packaging Design
Brand Identity
Student Project

My goal for this project was to design a chocolate brand that focused on sustainability.

I started this project by thinking about the full life-cycle of the product. How could I design a chocolate bar that produced minimal waste? The solution: seed paper. Each flavor combination is inspired by a different type of plant, and the bars come wrapped in special plantable paper that is embedded with that type of seed.

I love creative flavor combinations—especially when chocolate is involved—so brainstorming product concepts was a lot of fun.

Process

Packaging sketches + final flavor combinations

Packaging sketches + final flavor combinations

Pattern exploration (watercolor, marker, and colored pencil)

Pattern exploration (watercolor, marker, and colored pencil)